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Author: |
Andrea Norman |
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Monday, January 19, 2009 |
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A sometimes deep and sometimes light look at marketing. We touch on business to business marketing and popular culture, explore philosophical thoughts, and create interesting, informative content. |
By Andrea Norman on
Sunday, June 28, 2009
If you would like to see what we have been up to in the month of June. Please feel free to view our enewsletter. We describe our web marketing, web development, our latest branding initiatives, as well as recent press. Enjoy! A few details are below.
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By Andrea Norman on
Sunday, June 28, 2009
Mind the Gap Marketing was pleased to participate in Take your Dog to Work Day. We were featured on Channel 10 News on June 26, on Cory's Corner. View Eileen Proctor's, Top Dog, blog entry below.
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By Andrea Norman on
Monday, June 22, 2009
eMarketing, also called digital marketing, internet marketing or web marketing is marketing that occurs on the internet or using a computer. EMarketing tools include websites, email marketing, pay per click (PPC) advertising, banner advertising, blogs, social networking sites, wikis, groups, podcasts, and online public relations. Then, associated with those tools are techniques like search engine optimization, key word analysis, website analytics, web traffic reports, page rankings, shopping carts, etc. It’s enough to make a person’s head spin! What most business owners do is tune it out, focus on the core business and let the “young people” deal with it. However, if you embrace some of the basics of eMarketing, you will find it’s an inexpensive and effective means to promote your business, hire employees, and communicate with clients.
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By Andrea Norman on
Tuesday, June 23, 2009
Newspapers are going the way of the dinosaurs. Now, we can get news on demand, whenever and wherever we need or want it. Most people realize you can search for your news or have their browsers set to a news page like Yahoo, MSN or CNN, but did you realize you can have specific news you want delivered directly to you? There are both local and national news sources that will deliver your news to your in box every day or every week.
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By Andrea Norman on
Tuesday, June 23, 2009
Most people over 40 years old remember that everyone used the Yellow Pages and only the Yellow Pages to list their company’s phone number and address. Now, there are so many places to register your business it can be quite confusing. Here are the top five places where your business should be listed on the web (and most of them are FREE)!
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By Andrea Norman on
Sunday, June 21, 2009
Clearly defined mission, goals, strategies and tactics are the foundation of a business. The marketing decisions should flow from those fundamentals. Whether you implement a new marketing collateral piece or search engine optimization, asking the question, "Does it get us where we want to go?" will help you to prevent chasing the latest, greatest technology or tool for its own sake. After all, marketing should have a return on investment associated with it.
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By Andrea Norman on
Tuesday, June 16, 2009
Using your website as a source of leads and business intelligence requires a strategy. Search engine optimization (getting your web page ranked on Google) and turning your website from a brochure into a viable business tool requires that you benchmark how you “rank” compared to your competitors.
There are a number of free tools that you can use to assess how your website measures up to your competitors. Here are the top five:
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By Andrea Norman on
Sunday, June 14, 2009
Today's Arizona Republic's article, "Fizzling arts fundraiser offers lessons" discusses the less than overwhelming response of the "MyArtsCommunity.org" campaign. As the article aptly points out, there were several errors and problems that plagued the campaign. They pinpointed timing as the primary culprit. Not enough time and bad timing, specifically, they claimed were the issues that made this campaign's ROI -(-349%)! (They earned $22,258 but spent $100,000.) Timing was clearly one of the issues but the two bigger issues were ill-considered marketing strategy and a lack of compelling messaging.
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By Andrea Norman on
Monday, June 08, 2009
One of the key areas that Mind the Gap Marketing Solutions delivers value is by writing proposals that win! We teach clients how to write proposals or simply write the proposals for them. Whether it's a municipal request for proposal (rfp), a state rfp, or a private request for qualifications, we write proposals that short list and ultimately, win. What is our secret?
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By Andrea Norman on
Friday, May 22, 2009
Social networking is the new way to broaden your network and stay connected. Also, businesses can use it to recruit, manage the perception of their company image, and market their products of services. For individuals, most of the sites have discussion groups and group like-minded participants. All of these sites are FREE to join. Below is a summary of the most popular social networking sites:
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