By Andrea Norman on Wednesday, December 23, 2009

2009 was a challenging year for most businesses.  While we were challenged, it wasn't by the economy, as much as it was learning the lessons associated with owning a business and interacting with a whole host of challenges and situations that come with owning a business, especially in a challenging economy.  So, here is the "top 10" list of lessons learned in 2009.

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By Andrea Norman on Tuesday, December 15, 2009

After nearly two years of owning a marketing firm / advertising agency, I have written a "guide" for small businesses or individuals that are considering hiring an advertising agency.  The guide specifies what a business can count on from a marketing firm and what the marketing firm or advertising agency needs its clients to know.

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By Andrea Norman on Tuesday, December 01, 2009

Mind the Gap is pleased to announce the launch of another new website on behalf of its client, RW Kline Companies.

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By Andrea Norman on Thursday, November 19, 2009

I remember a few years ago when my employer and I would make judgment calls about whether a potential opportunity was "worth the effort" to pursue.  Times have changed!

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By Andrea Norman on Wednesday, October 28, 2009

Many people were raised with the notion that it's important to be a "nice girl" or a "nice boy."  Then, came the books, "Nice guys finish last" or "Good girls don't get the corner office." 

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By Andrea Norman on Tuesday, October 27, 2009

While working for IBM between 1999 and 2002, during the dotcom boom and bust, I noticed that people change when the economy changes.  I am seeing it again in Phoenix as the real estate, development, and construction industry has gone bust.

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By Andrea Norman on Thursday, October 15, 2009

Ok, I am a marketer but I am also a consumer.  Kellogg's is reported to be experimenting burning each separate cornflake with the Kellogg's brand.  The reason?  To combat "copycats" of cornflakes. 

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By Andrea Norman on Sunday, September 27, 2009

My son made up another word today...blurvy.  It's a cross between blurry and wavy.  Here's how he used it.  "Mom, your voice on your new bluetooth sounds blurvy."  After arguing that blurvy was not a word, I decided to just go with it.

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By Andrea Norman on Friday, September 25, 2009

We just submitted a proposal to become a consultant for Business and Technical Management Services for ADOT's DBE program.  Of course, we spent a great deal of time on the content and approach to the project.  But we also spent a great deal of time making sure the "look" of the proposal and the overall layout was appealing, contemporary and readable to a wide variety of reader-types. 

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By Andrea Norman on Sunday, September 20, 2009

Mind the Gap Marketing Solutions is moving into a new location next weekend.  It is simultaneously exciting and a little sad. Our current location is where we were "born."  With some nostalgia, we are packing boxes and preparing to move to our new location.

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