By Andrea Norman on Tuesday, August 10, 2010

How are QR Codes used?

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By Andrea Norman on Tuesday, August 03, 2010

There are a number of wonderful awards that are available for small, medium and even large businesses.  By applying for and winning awards, you gain a number of distinct benefits.

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By Andrea Norman on Monday, August 02, 2010

A book by Vern Harnish with the unlikely title listed above is proving to be one of the best books I have ever read about creating a business structure around action, core values, people, goals, and results.

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By Andrea Norman on Monday, June 07, 2010

Growing up professionally in a highly polished corporate setting helped me to develop habits that have influenced my career for the better.  Here is a random list of some of these habits:

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By Andrea Norman on Wednesday, June 02, 2010

I remember a skinny white kid who was mischievous and impish.  We swam together.  I had a crush on his brother.  He was one of our family friends.  Tommy died last week in Afghanistan.

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By Andrea Norman on Monday, May 31, 2010

Mind the Gap identifies itself as a business to business or B2B marketing firm.  Recently, I realized the importance of this distinction as I hosted the vice president of a major consumer product company.

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By Andrea Norman on Wednesday, May 26, 2010

More than one client has asked me to identify the key components for a company generated Statement of Qualifications (SOQ.)  Many SOQs are requested by entities when they are actively sourcing a project and then the contents are dictated by the terms of the RFP or RFQ.  But if you are a proactive business developer, sales person or marketer, you will likely want a standard SOQ that you can send to a client to pave the way for more business. 

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By Andrea Norman on Friday, May 21, 2010

We are delighted to participate in the launch of the Copper Corridor Mobile Visitor's Center.  We designed the trailer wrap, the interior panels and soon to launch a website. View our pictures which will be posted soon.

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By Andrea Norman on Wednesday, May 19, 2010

Yesterday I met with a prospective entrepreneur.  She was terrific.  Sharp, energetic, interesting, she wanted to discuss her path in the future.  She was unsure of her direction.  I can certainly relate to her dilemma.

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By Andrea Norman on Wednesday, May 12, 2010

Many clients when they first come to our office want a website or a brochure or a logo.  The first thing we do is ask them about their goal for that tactic.  They usually say that they want more business or are going to a trade show or perhaps they have a potential client they want to impress. And, that is where the strategic marketing discussion begins.

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