eMarketing, also called digital marketing, internet marketing or web marketing is marketing that occurs on the internet or using a computer. EMarketing tools include websites, email marketing, pay per click (PPC) advertising, banner advertising, blogs, social networking sites, wikis, groups, podcasts, and online public relations. Then, associated with those tools are techniques like search engine optimization, key word analysis, website analytics, web traffic reports, page rankings, shopping carts, etc. It’s enough to make a person’s head spin! What most business owners do is tune it out, focus on the core business and let the “young people” deal with it. However, if you embrace some of the basics of eMarketing, you will find it’s an inexpensive and effective means to promote your business, hire employees, and communicate with clients.