By Andrea Norman on Thursday, May 21, 2009

Social networking is the new way to broaden your network and stay connected.  Also, businesses can use it to recruit, manage the perception of their company image, and market their products of services.  For individuals, most of the sites have discussion groups and group like-minded participants.  All of these sites are FREE to join.  Below is a summary of the most popular social networking sites:

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By Andrea Norman on Monday, April 27, 2009

When businesses purchase a website, they often put themselves completely in the hands of the web developer.  They rely on that web developer to provide them with the best website that suits their web marketing needs.  I have found that many businesses are not served well by their web developers.

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By Andrea Norman on Tuesday, April 21, 2009

Recently I realized that one of my competitors had "shopped" me and employed others to gain competitive information about my business.  This same competitor and I used to be friends.  However, about the time I started my firm, instead of a friendly and collaborative "coopetition," the relationship was completely severed.  Is this inevitable in a competitive business situation?

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By Andrea Norman on Wednesday, April 22, 2009

Most business owners and professionals are savvy enough to understand the importance of having a website, direct mail campaign (postcards) or a brochure.  With the proliferation of online marketing firms, it can be tempting to buy your website, brochure or postcard quickly and without marketing strategy or marketing planning.  It is a good feeling to take charge and quickly solve those pesky or overwhelming marketing problems.  However, I urge you to consider hiring a firm, if only just to develop a core strategy.

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By Andrea Norman on Saturday, April 18, 2009

One of the options for the cash strapped person who is looking to develop a website or create a web presence is to create a blog.  There are both positive and negative considerations when making the decision to create a blog (especially if you are publishing a blog instead of developing a website.)

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By Andrea Norman on Thursday, April 16, 2009

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By Andrea Norman on Tuesday, April 14, 2009

Search Optimization is a moving but important target for website marketing, website promotion and to increase web traffic, yet quality of content is more important than SEO for SEO's sake.

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By Andrea Norman on Wednesday, April 01, 2009

It struck me that occasionally people may want to refer to our past email newsletter campaigns.  (Or maybe not!)  As part of building a library of resources on our site and providing an example of an approach you can take to your site, we are posting our previous newsletters that have had the most interest and the highest CTR (click through rates.)  Remember, an important part of search engine optimization is adding resources to your site that both add value and provide key word text.

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By Andrea Norman on Saturday, March 21, 2009

Here are the links:  Facebook  and LinkedIn

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By Andrea Norman on Wednesday, March 18, 2009

I was delighted to present a presentation to the Greater Phoenix Chamber of Commerce related to writing winning proposals.  If you attended the presentation, I very much enjoyed the audience.  If you didn't, we hope to see you next time. Please view a copy of the presentation below in PDF format:

Writing Winning Proposals Presentation (GPCC)

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