By Andrea Norman on Saturday, February 14, 2009

I have been marketing or selling for over 20 years. I now own a marketing firm that provides marketing strategy and tools to all types of businesses. I am working extensively with some of the "new" (I know, not new to everyone) tools like search engine optimization, social networking, blogging, websites, email marketing, etc.

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By Andrea Norman on Saturday, February 07, 2009

The job description for a director of marketing and business development in the professional services industry is often vague and multi-faceted.  Attached is a comprehensive chart that describes all of the responsibilities by a director of marketing and business development.

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By Andrea Norman on Thursday, January 29, 2009

The trend challenging a number of construction companies is the recent shift by many municipalities to qualification-based selection processes. Great estimators and/or bidders have been the key to success for many companies. However, the rules are changing. There is little estimating and/or bidding that is required before the project is landed. Now, marketing, qualification-based document preparation (proposals) and presentation skills are the keys to winning construction manager at risk (CMAR) work.

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By Andrea Norman on Monday, January 26, 2009

eMarketing is a broad term that refers to any type of marketing that has a primarily electronic or internet-focus for delivery or content.  Included in eMarketing is websites, email marketing, search engine optimization, social networking, blogging, pay per click advertising, banner ads, podcasts, and other ways to reach your audience on-line.  But, why should you care?

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By Andrea Norman on Monday, January 19, 2009

I am delighted to be providing a presentation about "Writing Winning Proposals" to the Southern Arizona Architecture and Engineering Marketing Association (SAAEMA.)  The powerpoint will be attached after the presentation.  I would welcome any comments or questions from the audience about proposal writing or any other marketing issues.

Below is the presentation about Writing Winning Proposals in PDF format:

Writing Winning Proposals Presentation 
(for best viewing results zoom to 150% in Adobe Acrobat)

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By Andrea Norman on Sunday, January 18, 2009

Today’s economy demands both a return to basics, as well as a call to update, reenergize and refresh.  It is NOT the time to reduce marketing expenses and lay off sales staff.  Instead it is time to evaluate everything within the context of your return on investment (ROI.)  In this economy, there are three things to do, market sharper, market smarter, and market harder.

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