By Andrea Norman on Sunday, January 31, 2010

Whether it's architecture, construction, music or law, the survivors in this economy are ones that have a well-defined niche.

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By Andrea Norman on Tuesday, January 05, 2010

Resolutions are ...well...typically forgotten or made to be broken, so, instead, let's call this year's list the five Marketing IDEAS to try in 2010.

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By Andrea Norman on Sunday, January 03, 2010

and my daughter thinks it's lame.  "Mom, you're old.  You CAN'T like Lady Gaga," she declared.

I DO like Lady Gaga and it's partially because of the parallels to my beliefs about marketing.

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By Andrea Norman on Wednesday, December 23, 2009

2009 was a challenging year for most businesses.  While we were challenged, it wasn't by the economy, as much as it was learning the lessons associated with owning a business and interacting with a whole host of challenges and situations that come with owning a business, especially in a challenging economy.  So, here is the "top 10" list of lessons learned in 2009.

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By Andrea Norman on Tuesday, December 15, 2009

After nearly two years of owning a marketing firm / advertising agency, I have written a "guide" for small businesses or individuals that are considering hiring an advertising agency.  The guide specifies what a business can count on from a marketing firm and what the marketing firm or advertising agency needs its clients to know.

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By Andrea Norman on Tuesday, December 01, 2009

Mind the Gap is pleased to announce the launch of another new website on behalf of its client, RW Kline Companies.

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By Andrea Norman on Thursday, November 19, 2009

I remember a few years ago when my employer and I would make judgment calls about whether a potential opportunity was "worth the effort" to pursue.  Times have changed!

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By Andrea Norman on Wednesday, October 28, 2009

Many people were raised with the notion that it's important to be a "nice girl" or a "nice boy."  Then, came the books, "Nice guys finish last" or "Good girls don't get the corner office." 

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By Andrea Norman on Tuesday, October 27, 2009

While working for IBM between 1999 and 2002, during the dotcom boom and bust, I noticed that people change when the economy changes.  I am seeing it again in Phoenix as the real estate, development, and construction industry has gone bust.

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By Andrea Norman on Thursday, October 15, 2009

Ok, I am a marketer but I am also a consumer.  Kellogg's is reported to be experimenting burning each separate cornflake with the Kellogg's brand.  The reason?  To combat "copycats" of cornflakes. 

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