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Author: |
Andrea Norman |
Created: |
Sunday, February 08, 2009 |
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Marketing professional service firms is quite a bit different than marketing products. The marketing strategies, tools, tactics, and measurements are different. This section of the blog is created to post resources for professional service firm marketers. |
By Andrea Norman on
Tuesday, April 21, 2009
Recently I realized that one of my competitors had "shopped" me and employed others to gain competitive information about my business. This same competitor and I used to be friends. However, about the time I started my firm, instead of a friendly and collaborative "coopetition," the relationship was completely severed. Is this inevitable in a competitive business situation?
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By Andrea Norman on
Wednesday, March 04, 2009
May I briefly get on my marketing soapbox? Marketing is a profession, just like law, accounting, architecture, engineering, and medicine is a profession. Why don't professional service practitioners believe that?
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By Andrea Norman on
Saturday, February 07, 2009
The job description for a director of marketing and business development in the professional services industry is often vague and multi-faceted. Attached is a comprehensive  chart that describes all of the responsibilities by a director of marketing and business development.
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