in the Web 2.0 world is the aspect of measurability.  Finally, marketers can determine where the ROI is.  Websites with analytics can provide information about how people are searching for you, what they are interested in on your site, how long they stay, how many people visit your site, where your visitors are coming from and which sites sent them there. 

We review the web traffic and other reports for multiple clients and they tell us a great deal about web clients.  Decisions can then be made about what to emphasize and what sells.  Landing pages on one client's site will tell us what search engine optimization techniques are working, and what type of clients visit their website.  Is it the family looking for a vacation, the motorcycle riders, or the business traveler that is the most motivated to go to the website and then "convert" to a paying client?  With web analytics, we know! (Or, can at least make a good guess.)

The beauty of web analytics is that the market leader offers its product for free.  Google Analytics is a user-friendly, clear package that can indicate to both beginners as well as more advanced marketing analysis the performance of your website.

If you haven't looked at Google Analytics, and at the other extreme don't have a website, I encourage you to take a look.  We can help you, if you get stuck!