Huh?  Here it is.  Marketing should be authentic, fresh, appeal to its audience, exploit technology, be exciting, and have energy.  Lady Gaga is all that. 

She is authentic and talented.  She has taken risks that have paid off.  She has also worked hard from her beginnings as a 4-year old piano protege.  Marketing approaches should be similar.  They should be authentic, take measured risks, and build from history and quality.

Lady Gaga is fresh, exciting, and energetic.  Marketing should be the same.  Even "tired" brands pitched to "seasoned" audiences can be charged with new life when marketed with a sense of excitement, verve, and loft.

Can you say, "technology pays"?  Lady Gaga is controlling and growing her brand via technology. Her latest video is right there and available for purchase.  There is no escaping the opportunity to buy her product.  Her website is extraordinarily rich with content and yet, lean.  Everything on the site adds to the experience of the fan.  And, there is nothing extra that detracts from the experience of, well, experiencing Lady Gaga.

So, my daugher may think it's inappropriate for her forty-something mom to like Lady Gaga but I do.  She is talented, exciting, and artistic.  I appaud her as I encourage marketers to follow her example of authenticity, talent, smarts, and artistry.