1.  Try to measure at least one of your marketing tools...like your website.  Use Google Analytics to track your traffic.  It's a small start but a good one.

2.  If you already have accounts with the big three social media sites like Facebook, LinkedIn, and Twitter, try a new social media site.  What about Squidoo?  ZoomInfo?  Ryze?  Give them a shot.  If not, what are you waiting for...at a minimum get a LinkedIn account.  It's critical for maintaining and growing your network of business relationships.

3.  Try email marketing.  At a minimum, start with Outlook. It's not the greatest tool but it can be done. (The secret is sending the emails out in small batches.)  When you see the results, (and you will see results)  email us (yes, a shameless plug here) and we will set you up with your own customized stationery and a tool to measure your results.

4.  Identify the key words people use to search for your type of business...and then apply them to your website.  It sounds hard, but it's not.  And, it is critical to being found on the web by people who don't know you.

5.   Read a blog.  You don't have to write one...yet.  But, at least read one.  Get rid of the fear of technology and dive in.  It's fun, exciting, and will open your world to new possibilities.

Good luck and let us know if we can help!