Marketing, technology, deep philosophy, and lovely tidbits that explore, educate and grow our world...

Branding! Be consistent

andrea@mindthegapco.com — Wed, 10 Mar 2010 00:00:00 GMT

Small business owners are too busy bringing in work, managing business and balancing the books to worry about consistent application of their branding and graphic presence.

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It all starts with YOU!

andrea@mindthegapco.com — Mon, 01 Mar 2010 00:00:00 GMT

The direction of your business, your ideal clients, your messaging, and your graphic design all begin with you. You must decide these critical aspects of your business or they will be determined by default. Because the small decisions that are made every day by each employee, vendor, client or prospective client add up to an overall feeling and impression. If you don't guide the process, THAT becomes your brand.

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Strategies for marketing to the government

andrea@mindthegapco.com — Sat, 27 Feb 2010 00:00:00 GMT

Because we respond to government proposals (like RFPs and RFQs) I am often asked about how to acquire government business. The simple answer is: it requires a marketing strategy just like any market sector. However, it also requires some special marketing knowledge and sensitivity to the way government procurement is accomplished.

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American Consumers are at a Crossroads

andrea@mindthegapco.com — Mon, 15 Feb 2010 00:00:00 GMT

This weekend I discovered that several "premium" brands in clothing and food products were recently discontinued. The same "high end" stores had new merchandise that was cheaper and much lower quality than anything I had seen there previously.

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You can do it!

andrea@mindthegapco.com — Thu, 11 Feb 2010 00:00:00 GMT

In case you have any concerns, YOU CAN DO IT! Whatever it is you want, develop a vision, create a plan, and execute it with confidence. Go for it!

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Marketing Strategy: The importance of a niche

Sun, 31 Jan 2010 00:00:00 GMT

Whether it's architecture, construction, music or law, the survivors in this economy are ones that have a well-defined niche.

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I Love Lady Gaga...

Sun, 03 Jan 2010 00:00:00 GMT

and my daughter thinks it's lame. "Mom, you're old. You CAN'T like Lady Gaga," she declared.

I DO like Lady Gaga and it's partially because of the parallels to my beliefs about marketing.

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Lessons learned in 2009

andrea@mindthegapco.com — Wed, 23 Dec 2009 00:00:00 GMT

2009 was a challenging year for most businesses. While we were challenged, it wasn't by the economy, as much as it was learning the lessons associated with owning a business and interacting with a whole host of challenges and situations that come with owning a business, especially in a challenging economy. So, here is the "top 10" list of lessons learned in 2009.

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