The Mind the Gap staff can also serve as an objective eye for text written by you or your staff. Andrea reviewed the Jerry Yudelson book, "Marketing Green Building Services: Strategies for Success - A complete reference for principals, senior associates and marketing directors at architectural, engineering and construction firms.
Technical Writing
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“Andrea Norman is the consummate marketing professional. It’s a pleasure to work with her.”
Jerry Yudelson
PE, Principal
Yudelson Associates
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Mind the Gap Marketing professionals have written over 30 articles and presentations about B2B marketing, construction marketing, architecture marketing, legal marketing and technology marketing. They are fluent in the language of technology, architecture, engineering, pharmaceuticals, law, accounting, finance, and other technical subjects. They have been published in the ZweigWhite Architecture/Engineering Marketing Newsletter, The Zweig Marketing Letter, AZ RE Magazine, Arizona Attorney Magazine, SAAEMA Newsletter, AIA Newsletter, IMPACT Magazine (GPCC), SMPS-Arizona Newsletter, and the Pima County Bar Association Newsletter.
Articles written by the professionals at Mind the Gap are included below.
"From Mud of the Salt: Legal History Reborn in the O'Connor House". Published in Arizona Attorney, September 2008.
"Generational Design", AZ RE Magazine, September-October, 2008, p. 92-94
Healthcare Cover story, AZ RE Magazine, November-December, 2008
Integrated Practice Delivery, AZ RE Magazine, TBD
Light in Space, AZBusiness Magazine, February, 2009
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"Andrea is a true professional in every sense of the word. Her writing skills are top-notch, her work ethic is unparalleled, and her commitment to getting the job done right...and on time...is unmatched."
Ed Hannan
Editor In Chief
PSMJ
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Controlling your schedule
Aligning tactics with strategies
How to use lead sources to your advantage
You’re hired! Lessons learned from hiring a marketing coordinator
Harness the power of collateral materials
Choosing a photographer
Are open houses worth the time and trouble?
Turning your professionals loose on the media
Bridging the divide (between engineers and architects)
Coaching technical professionals through the interview
Assessing your time: A guide for the marketing professional
Is your job role clear?